February 6, 2010
Monaco, February 2010
The way to overcome an economic crisis is to do the counter intuitive: Innovate more, bigger and faster. With this in mind, it is our pleasure informing you about a new and exciting development for our brand, the finalization of our own in-house developed and manufactured Tourbillon Minute Repeater: The Carré d’Or Squelette - TB-RM1. With this latest invention, Ateliers deMonaco joins a very exclusive group of only a few watch makers in the world that have the ability to design and manufacture such a complication in-house.
 Carré d’Or Squelette - TB-RM1
Some special features of this exceptional time piece are:
- The dial is an hand cut open dial (skeleton), enabling you to look directly onto the movement.
- The movement is hand engraved with every sunbeam of the pattern carved into the movement by hand, one at a time; Each sunbeam represents 1 minute. Hand engraving 1 sunbeam stripe takes about 15 minutes, making the total engraving task adding up to almost 1000 minutes for each individual movement!
- The movement is our own in-house developed and patented ultra precise Grand Tourbillon XP-1 tourbillon.
- The Grand Tourbillon is floating behind the sapphire bridge with double anti reflexion coating on the front and a hand mirror polished bridge on the back.
- The back has the unique 3 dimensional deMonaco engraving, a signature trademark of the brand;
- Speed regulation of minute repeater with 18K gold weights to minimize access sound.
- The highly complicated case construction (55 components ) with the activation mechanism is fully hidden in de 18K gold side panel.
- One of the few, if not the only, waterer resistant square minute repeater case in the world.
- Lastly, it is made in a limited edition of only 8 pieces worldwide.
 Close up - Carré d’Or Squelette - TB-RM1
The watch comes in a special case that is designed as a resonance box. The wood chosen is curly maple, often used for exclusive musical instruments like Stradivarius violins due to the deep sound it can produce as well as beautiful pattern. The base plate exists of 2 parts “bookmatch”, which means it was originally one piece of wood, that is cut apart like opening a book. As a consequence, you have almost perfect mirroring patterns aiding visual depth and light reflection.
The watch will be officially presented to the public during Baseworld in March and Top Marques luxury show in Monaco in April.
And it is creating already some good buzz and excitement with the on-line community. have a look at: http://www.thewatchlounge.com/ an on-line magazine well worth tracking!!
In case you did not know, you can down-load High Res photo’s from the press corner on our website!
 Iconic back side Carré d’Or Squelette - TB-RM1
January 27, 2010
January 20, 2010
Another busy and rewarding day thanks to all those enthusiastic and passionate visitors! The most rewarding comment was that “they were impressed by the mechanical movement and precision of the watches”, something you cannot get from a picture, Pim Koeslag said.



January 19, 2010
What do you get if you pack 38 independent watch manufacturers in a venue and you allow them to talk about their watches and passion for the industry all day? Yes, the Geneva Time Exhibition! In a very relaxed atmosphere, the Geneva Time Exhibition has opened its doors since last Sunday to allow independent watchmakers to showcase their fruits of passion, and Ateliers deMonaco is a proud participant too.

And from the moment the doors opened, we have had a constant stream of international visitors from press to retailers to end-consumers that share our passion, and were willing to listen and appreciate the stories behind the innovations and designs.
If you have the time and are in the neighborhood, it’s worthwhile to stop by.

During the GTE, we are giving a sneak preview of a big introduction that is planned for April, but you have to go and look for yourself, or keep a close track of our Blog and Facebook Fan page over the next weeks. More to come!

January 13, 2010
From Jan 17-22 Ateliers deMonaco will be present at the Geneva Time Exhibition 2010 (GTE). Launched for the first time in 2009, the GTE is organized for independent watchmakers to show off their new concepts, cutting-edge technology, up-to-date materials and high-precision movements. This year, 38 independent watch brands will exhibit their precious time pieces. Although watch industry professionals are the target group, passionate watch lovers are more then welcome too!
We hope to see and meet you at the GTE! If you are not able to come, look out for an impression of the fair in our blogs to come.

The Independent Watchmaker’s Fair
from January 17-22, 2010
at the International Conference Center Geneva
Opening hours:
Sun 17 Jan 2:00pm–8:30pm
Mon 18 – Thurs 21 Jan 8:30am–8:30pm
Fri 22 Jan 8:30am–5:00pm
For more information, visit www.geneva-time-exhibition.com or email betty@ateliers-demonaco.com.
January 11, 2010
What a way to say goodbye to a turbulent year 2009! Ateliers deMonaco ended the year on a high note by being one of the star new entries at the Millionaire Fair, held in Amsterdam (Netherlands).
With this year’s edition opened by the Duchess of York Sarah Ferguson, the Millionaire Fair is known as the World’s Leading Luxury Fair. A place where the top of the international luxury industry meets to present their most beautiful and exclusive products and services (www.millionairefaire.com).
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Ateliers deMonaco showed its iconic collection of the Carré d’Or and the Ronde d’Or in white and rose gold. For further technical specifications, see under ‘Collection’ on the website. A visitor, one of the many watch “addicts” on the fair, stated that he “had not yet seen a watch marrying luxury, art and precision so meticulously”.
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“We love these events” stated Master Horloger Pim Koeslag as he proudly demonstrated his masterpieces to interested clients. “It gives us the unique opportunity to interact and discuss directly with our end-consumers”. “And it’s also a great source of inspiration and sometimes we even come back with completely ready baked ideas, but don’t tell anyone, otherwise they will start demanding a free time piece next time they talk to me” laughed the Master Horlogier.
Ateliers deMonaco would like to thank their Partners at Gassan diamonds, one of the worlds leading luxury retailers, for the support and opportunity given to them to showcase the watches to the real passionists…..
For further inquiries, please go to:
Gassan Diamonds B.V.
Nieuwe Uilenburgerstraat 173 - 175
1011 LN Amsterdam
Netherlands - www.gassandiamonds.nl
+ 31 (0) 20 - 624 6084
December 5, 2009
Taipei - After creating a beach head in Singapore, this month marked the kick-of to establish ourselves for the bigger Asian market. With a very exciting kick-off event in Taipei on November 26/27 organized by our partner Swiss Prestige in cooperation with World Wrist Watch Magazine.

Press interviews were mixed with broader presentation to key watch- and life-style opinion leaders, in which we could start to explain and convey our passion and excitement about our brand.
And judging from the reactions, our quest to create a NOUVELLE HORLOGERIE with our innovation in technology, design and branding was extremely well received, at least with those attending the events.
With a great eye for detail, the watches, technology and the various materials were inspected for their their beauty and having the Master Horlogier Pim around created a unique opportunity to ask all those questions they always wanted to ask!
High point of the event was the reveal of the status of our latest project - A Minute Repeater Tourbillon. You could feel the pride on the face of Pim when he revealed his latest creation to the world, as we was clearly humbled by the overwhelming reactions!

Although we have a busy calendar ahead of us, we came back extremely excited out of the events. Nothing beats the personal interactions with those you share a passion with!
For more information, pls contact:
Swiss Prestige Ltd.
15F-6, 171, SongDe Road, Taipei, Taiwan 110
Phone:(886) 27263553
Email: taiwan@swissp.com
A big thanks to Lory, Sherry, the organizing team & attendees!
Master Horlogier Pim Koeslag & Robert van Pappelendam - Co-founders Ateliers deMonaco
September 26, 2009
ATELIERS DEMONACO @ ONLY WATCH 2009
Monaco 24 September 2009 - Under the patronage of H.S.H Prince Albert, the charity auction Only Watch 2009 took place alongside the Monaco Yacht Show, with the proceeds going to the Monaco Association for Muscular Dystrophy Research. Just as it was two years ago, this year’s auction has been a huge success. Under the leadership of Osvaldo Patrizzi from auction house Patrizzi & Co, the auction is estimated to have raised nearly Euro 2.3 million! “We are proud to have contributed to the success of Only Watch 2009, an initiative that is the ultimate win-win for all involved. True watch collectors are able to acquire unique pieces of the 30 most prestigious watch brands - mostly at reasonable prices - while helping the the fight against Duchenne Muscular Dystrophy at the same time” said Robert van Pappelendam, co-founder of Ateliers deMonaco.

“These are excellent results,” says Osvaldo Patrizzi, “Proving once again, thanks to the marvelous craftsmanship of the 34 watch brands that donated their unique works of horology, that there is a continuing demand for unusual and exclusive pieces.”
Luc Pettavino, President of the Monaco Yacht Show and founder of the Monegasque Association Against Muscular Dystrophy, declared, “In the face of this marvelous result, I cannot but thank everyone from the bottom of my heart for everything that they have given of their talents to such a noble cause and with such humanity, excellence and altruism. With their collective energies orientated towards the same objective, everyone has once again given with humility and joy, the right of hope for healing to 1,000s of children in the world.”

Ateliers deMonaco entered the auction with the iconic Carré d’Or Grand Tourbillon XP 18K rose gold with black onyx dial. Master Horlogier and co-founder Pim Koeslag: “Of course we are excited that as a new comer, our entrance triggered very strong interested of customers from around the world, culminating in a dramatic and exciting final sale”. Ateliers deMonaco auction performance was among the best of the younger generation brands, confirming the appeal and potential of this first Made in Monaco proposition.


See more details on the creation of the watch: http://blog.atelier-demonaco.com/?p=83
The beautiful watch-art of all participating brands can be viewed on the official website of Only Watch :. www.onlywatch.com
September 12, 2009
September 10, 2009
Please contact in Asia:
Swiss Prestige Ltd.
15F-6, 171, SongDe Road, Taipei, Taiwan 110
Phone:(886) 27263553
Email: taiwan@swissp.com
deMonaco Distribution S’pore
Tudor Ten
25 Tudor Close
Singapore 297973
Phone: (65) 83987273
Email: dmcspore@ateliers-demonaco.com
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