August 17, 2010

Ateliers deMonaco: One Year On | The Watch Lounge – the Online Watch Lover’s Magazine

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Ateliers deMonaco: One Year On | The Watch Lounge – the Online Watch Lover’s Magazine.

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July 2, 2010

Ateliers deMonaco participated in first Monaco ‘Nuit de l’Horlogerie’ on June 23

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After seven successful years in Geneva, La Nuit de l’Horlogerie took place in Monaco for the first time. This private event is organized by the Cercle d’Horlogerie association (www.delhorlogerie.com). It unites the leading brands in new and high-class watchmaking and all those who share a passion for beautiful watches. As a real Monegasque watch brand, Ateliers deMonaco was proud to participate. “It was just great to see so many watch enthusiasts together, admiring beautiful timepieces from several brands. With more and more activities, Monaco is becoming an important meeting place for the masters and muses of high end watchmaking. It felt great!” said Pim Koeslag, Master Horloger from Ateliers deMonaco.

Nuit de l'Horlogerie Monaco

Nuit de l'Horlogerie
Ateliers deMonaco at the Nuit de l'Horlogerie
Ateliers deMonaco admired by watch enthusiasts
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March 17, 2010

Getting ready for Basel…..

Filed under: Uncategorized — admin @ 12:55 pm

As we have had the prototype of the Minute Repeater since the GTE in January, we had the opportunity to ask fellow watchmakers to review our product and take all small imperfections out, and ask feedback from end consumers that have worn the proto-type watch for extended period of times. And yes, even if you think your product is the best in the world, this proces revealed some great feedback. See  the latest adjustments to our launch model for Basel that we finalized a couple of hours ago, just in time for tomorrow’s grand opening:

Grand Tourbillon Repetition Minute Royale - Carré d'Or Squelette

Grand Tourbillon Repetition Minute Royale - Carré d'Or Squelette

- Changed the shape of the crown for easier handling.

- Changed the material (Ti) and the construction of the case back for better and louder sound.

- Sapphire crystals are driven in without the use of a joint or gasket to further improve the sound, while keeping water resistance.

- We increased the size of the gold centrifugal regulating weights to slow down the speed of the striking mechanism,  making it easier to  count the chimes.

- The Titanium activation slide at the 9 o’clock side of the case is hand-engraved with grip lines to make activation of the minute repeater easier.

Hope you get a change to see it for yourself  in Basel…we might have a surprirse for you sur place…..

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March 16, 2010

New re-designed Ronde d’Or

Filed under: Uncategorized — admin @ 1:05 pm

Since the introduction of our Ronde d’Or, we have noticed that the “attachment” of the strap triggered polarizing reactions. Although taste is subjective, we did not want to follow our initial thinking out of the window and started designing and experimenting with other prototypes. See the outcome in below picture. Personally, I believe the new one is better and makes the total overall look more balanced, but judge for yourself!

The Ronde d'Or with new attachments

The Ronde d'Or with new attachments

Reference: dMc-TB-RRR-GN
Movement: Patented XP 1 minute Tourbillon
Automatic bi-directional winding
Curved chamfered and hand guilloche decoration on bridges
Hand engraved bi-colored solid gold 18K rotor
Silicium escape wheel and lever
Alternations 28800 beats/hour (4 Hz)
Custom-made hand engraving on Tourbillon cage
Sapphire Tourbillon bridge
Functions: Hour, minutes, small seconds (6 o’clock)
Case: Diameter 43 MM
Height 13.1 MM
31 parts overall
Ultra light Titanium core
Curved shaped 18K gold side panels
Brushed, polished and assembled by hand
See through case back
Front and back sapphire crystal
Multi-layered anti-reflection coating on sapphire crystal
Hand engraved case back, secured with 4 gold screws
Water resistant up to 3 ATM
Dial: Titanium tinted dial
Deep Sunray pattern engraving base
deMonaco formed index markers on hour ring
Applied hour index ring6 O’clock tourbillon opening
Hands: 18K gold hands
Strap: Ateliers deMonaco personalized hand stitched alligator strap
18K gold folding buckle, adjustable folding clasp lock finished with curved chamfered edges engraved Ateliers deMonaco
Edition: Limited to 18 pieces

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March 7, 2010

From the Master Horlogier

Watchmaking anno 2010 – an art or a science?

Nowadays, a lot of innovation brought to the market are masterful pieces of engineering that do not always work as well. Double Tourbillon, triple axes…It sometimes feels that form has taken over from function. Although we do get excited by these master pieces of engineering, we can also still get very excited by a movement that actually works, and works very well and very precise. Function first! We got a lot of inspiration from Henry Royce that set out with a very similar vision when he created the foundation for the Rolls Royce brand as we know it today.
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So when we are in technical meetings and people get overexcited by the solutions or new technical inventions, I often ask: “So what is the problem we are trying to solve with this new technology?”

Thus, when we were working on our Grand Tourbillon XP1, the issue at hand was clear. The TB is invented to deliver higher precision than a normal mechanical watch. However, the vertical positions have variations of amplitude and precision caused by the TB cage itself. But we felt there was an opportunity to minimize the force used for the escapement in the cage, and if we could eliminate oil or grease in the escapement with the use of modern materials, then this would be a plus as well.

We believe we have made a huge step forward in the precision of the TB movement. Key enablers for the step forward have been our Patented Perfect Balance Cage and the silicium escape wheel and lever with silicium oxide coating to avoid unnecessary power and efficiency loss. We can guarantee all our movements between 0-2 seconds/24hours, and we have already produced one that did much better!
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Can we do better? The aim is to come as close to zero as possible, so we have a mechanical movement that is always accurate. Wouldn’t that be cool? We believe it is possible, and for sure it is a nice aim to pursue. 

Personally, I believe our Ateliers deMonaco watches are pieces of art, that have embraced modern science to make them also functional as perfect as possible. Like the painter who studies his subjects for a long time before he can reach the highest level of perfection, our pieces feel they get better and more perfect with time as well. Let’s talk in 20 years to see how close to our dream we could come.
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Pim

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February 6, 2010

New Milestone Ateliers deMonaco

Filed under: Uncategorized — admin @ 2:20 am

Monaco, February 2010
 
The way to overcome an economic crisis is to do the counter intuitive: Innovate more, bigger and faster. With this in mind, it is our pleasure informing you about a new and exciting development for our brand, the finalization of our own in-house developed and manufactured Tourbillon Minute Repeater: The Carré d’Or Squelette - TB-RM1. With this latest invention, Ateliers deMonaco joins a very exclusive group of only a few watch makers in the world that have the ability to design and manufacture such a complication in-house.

Carré d’Or Squelette - TB-RM1

Carré d’Or Squelette - TB-RM1

Some special features of this exceptional time piece are:
- The dial is an hand cut open dial (skeleton), enabling you to look directly onto the movement.
- The movement is hand engraved with every sunbeam of the pattern carved into the movement by hand, one at a time; Each sunbeam represents 1 minute. Hand engraving 1 sunbeam stripe takes about 15 minutes, making the total engraving task adding up to almost 1000 minutes for each individual movement!
- The movement is our own in-house developed and patented ultra precise Grand Tourbillon XP-1 tourbillon.
- The Grand Tourbillon is floating behind the sapphire bridge with double anti reflexion coating on the front and a hand mirror polished bridge on the back.
- The back has the unique 3 dimensional deMonaco engraving, a signature trademark of the brand;
- Speed regulation of minute repeater with 18K gold weights to minimize access sound.
- The highly complicated case construction (55 components ) with the activation mechanism is fully hidden in de 18K gold side panel.
- One of the few, if not the only, waterer resistant square minute repeater case in the world.
- Lastly, it is made in a limited edition of only 8 pieces worldwide.
 

Close up - Carré d’Or Squelette - TB-RM1

Close up - Carré d’Or Squelette - TB-RM1

The watch comes in a special case that is designed as a resonance box. The wood chosen is curly maple, often used for exclusive musical instruments like Stradivarius violins due to the deep sound it can produce as well as beautiful pattern. The base plate exists of 2 parts “bookmatch”, which means it was originally one piece of wood, that is cut apart like opening a book. As a consequence, you have almost perfect mirroring patterns aiding visual depth and light reflection.

The watch will be officially presented to the public during Baseworld in March and Top Marques luxury show in Monaco in April.

And it is creating already some good buzz and excitement with the on-line community. have a look at: http://www.thewatchlounge.com/ an on-line magazine well worth tracking!!

In case you did not know, you can down-load High Res photo’s from the press corner on our website!

Iconic back side Carré d’Or Squelette - TB-RM1

Iconic back side Carré d’Or Squelette - TB-RM1

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January 27, 2010

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Ateliers deMonaco on Facebook
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September 26, 2009

Auctions

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ATELIERS DEMONACO @ ONLY WATCH 2009

Monaco 24 September 2009 -  Under the patronage of H.S.H Prince Albert, the charity auction Only Watch 2009 took place alongside the Monaco Yacht Show, with the proceeds going to the Monaco Association for Muscular Dystrophy Research. Just as it was two years ago, this year’s auction has been a huge success. Under the leadership of Osvaldo Patrizzi from auction house Patrizzi & Co, the auction is estimated to have raised nearly Euro 2.3 million! “We are proud to have contributed to the success of Only Watch 2009, an initiative that is the ultimate win-win for all involved. True watch collectors are able to acquire unique pieces of the 30 most prestigious watch brands - mostly at reasonable prices - while helping the the fight against Duchenne Muscular Dystrophy at the same time” said Robert van Pappelendam, co-founder of Ateliers deMonaco.

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“These are excellent results,” says Osvaldo Patrizzi, “Proving once again, thanks to the marvelous craftsmanship of the 34 watch brands that donated their unique works of horology, that there is a continuing demand for unusual and exclusive pieces.”

Luc Pettavino, President of the Monaco Yacht Show and founder of the Monegasque Association Against Muscular Dystrophy, declared, “In the face of this marvelous result, I cannot but thank everyone from the bottom of my heart for everything that they have given of their talents to such a noble cause and with such humanity, excellence and altruism. With their collective energies orientated towards the same objective, everyone has once again given with humility and joy, the right of hope for healing to 1,000s of children in the world.”

dsc_68302

Ateliers deMonaco entered the auction with the iconic Carré d’Or Grand Tourbillon XP 18K rose gold with black onyx dial. Master Horlogier and co-founder Pim Koeslag: “Of course we are excited that as a new comer, our entrance triggered very strong interested of customers from around the world, culminating in a dramatic and exciting final sale”. Ateliers deMonaco auction performance was among the best of the younger generation brands, confirming the appeal and potential of this first Made in Monaco proposition.

ewi_tm09cup_03251

ewi_tm09cup_03221

See more details on the creation of the watch:  http://blog.atelier-demonaco.com/?p=83

The beautiful watch-art of all participating brands can be viewed on the official website of Only Watch :. www.onlywatch.com

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September 10, 2009

deMonaco adds representation in Asia

Filed under: Monaco General, Uncategorized — Peter @ 10:10 am

Please contact in Asia:

Swiss Prestige Ltd.
15F-6, 171, SongDe Road, Taipei, Taiwan 110

Phone:(886) 27263553
Email: taiwan@swissp.com

deMonaco Distribution S’pore

Tudor Ten
25 Tudor Close
Singapore 297973
Phone: (65) 83987273

Email: dmcspore@ateliers-demonaco.com

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July 13, 2009

Ateliers deMonaco participates in the “Only Watch 2009 auction!”

Filed under: Uncategorized — admin @ 1:21 am

We are proud & excited to announce that Ateliers deMonaco will participate at the Only Watch auction 2009!

Only Watch is an extraordinary auction event which is held every two years in Monaco during the Monaco Yacht Show under the patronage of HSH Prince Albert II. This year, for the auction, 34 high-end watch making brands are each making an unique piece. All the proceeds from Only Watch go to support research into Duchenne Muscular Dystrophy. The Only Watch auction, organized by Patrizzi & Co, will take place at 18h:00 on 24 September 2009 during the Monaco Yacht show.

We are highly honored to be part of this small collection of haut de gamme watch brands, supporting such a great cause. As a Monaco based company, we see it as our responsibility to actively support local activities of such a wonderful caliber. And to be honest, who can say no to convincing people like Osvaldo Patrizzi (CEO of  Patrizzi & Co), Luc Pettavino (initiator of Only Watch) and HSH Prince Albert II!!
As a Watchmaker I’m proud to show you how I’m putting the last hand on this exceptional time piece specially made for Only Watch 2009.

pict11101

The Watch is powered by our own Maufacture Movement the patented XP1, witch is one of the most precise tourbillons of the world !

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The case back is hand engraved by master engraver Bernard Ditzoff. ONLY WATCH 09  UNIQUE PIECE.

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The dial is a combination of natural black mother of pearl and natural black onyx stone.

pict1121

The Ateliers deMonaco Black Casino Only Watch is inspired by the Monte-Carlo Casino witch is built by famous architect Charles Garnier in 1878, the Casino is paved in marble and surrounded by 28 Onyx columns.
The Ateleirs deMonaco Watch is traveling between the following 6 countries:

Exhibitions
SHANGAI

Park Hyatt

29 July to 30 July
2 p.m. to 8 p.m.

31 July
2 p.m. to 6 p.m.   Park Hyatt
Shanghai
100 Century Avenue
Pudong New Area, Shangahi, 200120
Peoples Republic of China

T. +86 21 6888 1234
F. +86 21 6888 3400

www.parkhyattshanghai.com
GENEVA

Patrizzi & Co

27 August
to 29 August
10 a.m. to 6 p.m.   Patrizzi & Co
9, rue de la Cité
1204 Geneva
T. +41 22 318 28 38
F. +41 22 318 28 99
www.patrizziauction.com
LONDON

Asprey

3 September
to 5 September
10 a.m. to 6 p.m.   Asprey London
167 New Bond Street
London W1S 4AY
T. +44 (0) 20 7493 6767
F. +44 (0) 20 7491 0384
www.asprey.com
NEW YORK

Tourneau TimeMachine

10 September
to 12 September
10 a.m. to 6 p.m.  Tourneau TimeMachine
12 East 57th Street
New York, NY10022
T. +1 (212) 758-7300
F. +1(212) 838-3535

www.tourneau.com

MILAN

Pisa Orologeria

17 September
to 18 September
10 a.m. to 1:30 p.m. and
2:30 p.m. to 6 p.m.  Pisa Orologeria
Via Monte Napoleone, 29
I-20121 Milano, Milano (Lombardie)
T. +39 02 762081

www.pisaorologeria.com
MONACO

Monaco
Yacht Show

23 September
to 24 September
10 a.m. to 6 p.m.  www.monacoyachtshow.com

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