August 17, 2010July 2, 2010Ateliers deMonaco participated in first Monaco ‘Nuit de l’Horlogerie’ on June 23After seven successful years in Geneva, La Nuit de l’Horlogerie took place in Monaco for the first time. This private event is organized by the Cercle d’Horlogerie association (www.delhorlogerie.com). It unites the leading brands in new and high-class watchmaking and all those who share a passion for beautiful watches. As a real Monegasque watch brand, Ateliers deMonaco was proud to participate. “It was just great to see so many watch enthusiasts together, admiring beautiful timepieces from several brands. With more and more activities, Monaco is becoming an important meeting place for the masters and muses of high end watchmaking. It felt great!” said Pim Koeslag, Master Horloger from Ateliers deMonaco.
![]() ![]() ![]() March 17, 2010Getting ready for Basel…..As we have had the prototype of the Minute Repeater since the GTE in January, we had the opportunity to ask fellow watchmakers to review our product and take all small imperfections out, and ask feedback from end consumers that have worn the proto-type watch for extended period of times. And yes, even if you think your product is the best in the world, this proces revealed some great feedback. See the latest adjustments to our launch model for Basel that we finalized a couple of hours ago, just in time for tomorrow’s grand opening: ![]() Grand Tourbillon Repetition Minute Royale - Carré d'Or Squelette - Changed the shape of the crown for easier handling. - Changed the material (Ti) and the construction of the case back for better and louder sound. - Sapphire crystals are driven in without the use of a joint or gasket to further improve the sound, while keeping water resistance. - We increased the size of the gold centrifugal regulating weights to slow down the speed of the striking mechanism, making it easier to count the chimes. - The Titanium activation slide at the 9 o’clock side of the case is hand-engraved with grip lines to make activation of the minute repeater easier. Hope you get a change to see it for yourself in Basel…we might have a surprirse for you sur place…..
March 16, 2010New re-designed Ronde d’OrSince the introduction of our Ronde d’Or, we have noticed that the “attachment” of the strap triggered polarizing reactions. Although taste is subjective, we did not want to follow our initial thinking out of the window and started designing and experimenting with other prototypes. See the outcome in below picture. Personally, I believe the new one is better and makes the total overall look more balanced, but judge for yourself! ![]() The Ronde d'Or with new attachments Reference: dMc-TB-RRR-GN March 7, 2010From the Master HorlogierWatchmaking anno 2010 – an art or a science? Nowadays, a lot of innovation brought to the market are masterful pieces of engineering that do not always work as well. Double Tourbillon, triple axes…It sometimes feels that form has taken over from function. Although we do get excited by these master pieces of engineering, we can also still get very excited by a movement that actually works, and works very well and very precise. Function first! We got a lot of inspiration from Henry Royce that set out with a very similar vision when he created the foundation for the Rolls Royce brand as we know it today. Thus, when we were working on our Grand Tourbillon XP1, the issue at hand was clear. The TB is invented to deliver higher precision than a normal mechanical watch. However, the vertical positions have variations of amplitude and precision caused by the TB cage itself. But we felt there was an opportunity to minimize the force used for the escapement in the cage, and if we could eliminate oil or grease in the escapement with the use of modern materials, then this would be a plus as well.
We believe we have made a huge step forward in the precision of the TB movement. Key enablers for the step forward have been our Patented Perfect Balance Cage and the silicium escape wheel and lever with silicium oxide coating to avoid unnecessary power and efficiency loss. We can guarantee all our movements between 0-2 seconds/24hours, and we have already produced one that did much better! Can we do better? The aim is to come as close to zero as possible, so we have a mechanical movement that is always accurate. Wouldn’t that be cool? We believe it is possible, and for sure it is a nice aim to pursue.
Personally, I believe our Ateliers deMonaco watches are pieces of art, that have embraced modern science to make them also functional as perfect as possible. Like the painter who studies his subjects for a long time before he can reach the highest level of perfection, our pieces feel they get better and more perfect with time as well. Let’s talk in 20 years to see how close to our dream we could come. Pim February 6, 2010New Milestone Ateliers deMonacoMonaco, February 2010 ![]() Carré d’Or Squelette - TB-RM1 Some special features of this exceptional time piece are: ![]() Close up - Carré d’Or Squelette - TB-RM1 The watch comes in a special case that is designed as a resonance box. The wood chosen is curly maple, often used for exclusive musical instruments like Stradivarius violins due to the deep sound it can produce as well as beautiful pattern. The base plate exists of 2 parts “bookmatch”, which means it was originally one piece of wood, that is cut apart like opening a book. As a consequence, you have almost perfect mirroring patterns aiding visual depth and light reflection. The watch will be officially presented to the public during Baseworld in March and Top Marques luxury show in Monaco in April. And it is creating already some good buzz and excitement with the on-line community. have a look at: http://www.thewatchlounge.com/ an on-line magazine well worth tracking!! In case you did not know, you can down-load High Res photo’s from the press corner on our website! ![]() Iconic back side Carré d’Or Squelette - TB-RM1 January 27, 2010September 26, 2009AuctionsATELIERS DEMONACO @ ONLY WATCH 2009 Monaco 24 September 2009 - Under the patronage of H.S.H Prince Albert, the charity auction Only Watch 2009 took place alongside the Monaco Yacht Show, with the proceeds going to the Monaco Association for Muscular Dystrophy Research. Just as it was two years ago, this year’s auction has been a huge success. Under the leadership of Osvaldo Patrizzi from auction house Patrizzi & Co, the auction is estimated to have raised nearly Euro 2.3 million! “We are proud to have contributed to the success of Only Watch 2009, an initiative that is the ultimate win-win for all involved. True watch collectors are able to acquire unique pieces of the 30 most prestigious watch brands - mostly at reasonable prices - while helping the the fight against Duchenne Muscular Dystrophy at the same time” said Robert van Pappelendam, co-founder of Ateliers deMonaco.
“These are excellent results,” says Osvaldo Patrizzi, “Proving once again, thanks to the marvelous craftsmanship of the 34 watch brands that donated their unique works of horology, that there is a continuing demand for unusual and exclusive pieces.” Luc Pettavino, President of the Monaco Yacht Show and founder of the Monegasque Association Against Muscular Dystrophy, declared, “In the face of this marvelous result, I cannot but thank everyone from the bottom of my heart for everything that they have given of their talents to such a noble cause and with such humanity, excellence and altruism. With their collective energies orientated towards the same objective, everyone has once again given with humility and joy, the right of hope for healing to 1,000s of children in the world.”
Ateliers deMonaco entered the auction with the iconic Carré d’Or Grand Tourbillon XP 18K rose gold with black onyx dial. Master Horlogier and co-founder Pim Koeslag: “Of course we are excited that as a new comer, our entrance triggered very strong interested of customers from around the world, culminating in a dramatic and exciting final sale”. Ateliers deMonaco auction performance was among the best of the younger generation brands, confirming the appeal and potential of this first Made in Monaco proposition.
See more details on the creation of the watch: http://blog.atelier-demonaco.com/?p=83 The beautiful watch-art of all participating brands can be viewed on the official website of Only Watch :. www.onlywatch.com September 10, 2009deMonaco adds representation in AsiaPlease contact in Asia: Swiss Prestige Ltd. Phone:(886) 27263553 deMonaco Distribution S’pore Tudor Ten July 13, 2009Ateliers deMonaco participates in the “Only Watch 2009 auction!”We are proud & excited to announce that Ateliers deMonaco will participate at the Only Watch auction 2009! Only Watch is an extraordinary auction event which is held every two years in Monaco during the Monaco Yacht Show under the patronage of HSH Prince Albert II. This year, for the auction, 34 high-end watch making brands are each making an unique piece. All the proceeds from Only Watch go to support research into Duchenne Muscular Dystrophy. The Only Watch auction, organized by Patrizzi & Co, will take place at 18h:00 on 24 September 2009 during the Monaco Yacht show. We are highly honored to be part of this small collection of haut de gamme watch brands, supporting such a great cause. As a Monaco based company, we see it as our responsibility to actively support local activities of such a wonderful caliber. And to be honest, who can say no to convincing people like Osvaldo Patrizzi (CEO of Patrizzi & Co), Luc Pettavino (initiator of Only Watch) and HSH Prince Albert II!!
The Watch is powered by our own Maufacture Movement the patented XP1, witch is one of the most precise tourbillons of the world !
The dial is a combination of natural black mother of pearl and natural black onyx stone.
The Ateliers deMonaco Black Casino Only Watch is inspired by the Monte-Carlo Casino witch is built by famous architect Charles Garnier in 1878, the Casino is paved in marble and surrounded by 28 Onyx columns. Exhibitions Park Hyatt 29 July to 30 July 31 July T. +86 21 6888 1234 www.parkhyattshanghai.com Patrizzi & Co 27 August Asprey 3 September Tourneau TimeMachine 10 September MILAN Pisa Orologeria 17 September www.pisaorologeria.com Monaco 23 September |